Ken Morishita

Eco-management Institute
(1-9, Minamihiradai-cho, Shibuya-ku, Tokyo 150-0036 Japan)

Abstract

With regard to current environmental protection and waste management, it is hard to solve these issues by regulation. As a result, consumers and enterprises need to voluntarily take environment-friendly action. Environmental labeling is a way of providing consumers with environmental information when selecting products and, for enterprises, it is also useful in not only disclosing information as a part of social accountability but also as an important part of green marketing. If used properly, environmental labels will make a great contribution to industrial waste administration.

Key words: environmental labels, environmental information, accountability